ABOUT

Ruud Hendriks is a co-founder of Startupbootcamp, the leading startup accelerator outside the U.S, of Innoleaps, the accelerator for corporates and of The Talent Institute, the accelerator for people.
He’s a regular speaker about innovation, entrepreneurship and media, host of a weekly current-affairs program at BNR Nieuwsradio and writes a monthly column for Emerce.

After studying journalism Ruud started his career as a DJ on board legendary pirate station Radio Caroline. At the age of 20 he got his first opportunity as a TV-reporter and with public broadcaster Veronica. During a 9-year period Ruud anchored many Dutch TV programs mainly on news, current-affairs and sports.

He initiated the first non-stop Newsradio format in the Netherlands and several innovative TV formats.

In the late eighties Ruud became a co-founder of Sky Radio and Radio 10. In 1989 he co-founded TV stations RTL4 and RTL5 and became their first program director. Under his tenure RTL became the market leading TV broadcaster in the Netherlands.

In 1992 Ruud became President of NBC Europe in London and transformed Superchannel into NBC Superchannel and finally into CNBC Europe.

Back in the Netherlands where he became an executive member of TV-production company Endemol Entertainment. When Ruud joined in 1994 the company operated in 3 countries, when he left in 2001 Endemol had subsidiaries in 21 countries. Market value grew from 135 million Euros’ to 5.3 Billion.

At Endemol he was responsible for all its online activities, international expansion and distribution. Amongst others he developed the online business model for “Big Brother” making Endemol the most profitable online company of the Netherlands in the late nineties. He played a key role in Endemol’s I.P.O, the start of failed sports channel Sport 7, and the acquisition of the company by Telefonica from Spain.

Ruud has had several supervisory board positions at Radio 538, United Broadcast Facilities, Eyeworks TV, Theodoor Gilissen Bankiers and the Frans Hals Museum. He’s a member of the advisory boards of BSUR (ad agency) and tv production company Tuvalu.

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